Context effects in valuation, judgment and choice a neuroscientific approach

"It is well known that our choices and judgments depend on the context. For instance, prior experiences can influence subsequent decisions. People tend to make riskier decisions if they have a chance to win back a previous loss or if they can gamble with previously won money. Another example of...

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Detalhes bibliográficos

Autor principal:	Hytönen, Kaisa (Author)
Outros Autores:	Klucharev, V. (promotor.), Sanfey, A.G (promotor.), Smidts, Ale (promotor.)
Formato:	Livro
Idioma:	English
Publicado em:	Rotterdam Erasmus Research Institute of Management, Erasmus University Rotterdam 2011.
Colecção:	ERIM PhD Series in Research in Management 252
Assuntos:	Cognitive neuroscience. Decision-making. Neuroeconomics. Economics > Psychological aspects.
Acesso em linha:	click here to access