Context effects in valuation, judgment and choice a neuroscientific approach
"It is well known that our choices and judgments depend on the context. For instance, prior experiences can influence subsequent decisions. People tend to make riskier decisions if they have a chance to win back a previous loss or if they can gamble with previously won money. Another example of...
| मुख्य लेखक: | |
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| अन्य लेखक: | , , |
| स्वरूप: | पुस्तक |
| भाषा: | English |
| प्रकाशित: |
Rotterdam
Erasmus Research Institute of Management, Erasmus University Rotterdam
2011.
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| श्रृंखला: | ERIM PhD Series in Research in Management
252 |
| विषय: | |
| ऑनलाइन पहुंच: | click here to access |