Context effects in valuation, judgment and choice a neuroscientific approach

"It is well known that our choices and judgments depend on the context. For instance, prior experiences can influence subsequent decisions. People tend to make riskier decisions if they have a chance to win back a previous loss or if they can gamble with previously won money. Another example of...

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Bibliographic Details

Main Author:	Hytönen, Kaisa (Author)
Other Authors:	Klucharev, V. (promotor.), Sanfey, A.G (promotor.), Smidts, Ale (promotor.)
Format:	Book
Language:	English
Published:	Rotterdam Erasmus Research Institute of Management, Erasmus University Rotterdam 2011.
Series:	ERIM PhD Series in Research in Management 252
Subjects:	Cognitive neuroscience. Decision-making. Neuroeconomics. Economics > Psychological aspects.
Online Access:	click here to access