Context effects in valuation, judgment and choice a neuroscientific approach
"It is well known that our choices and judgments depend on the context. For instance, prior experiences can influence subsequent decisions. People tend to make riskier decisions if they have a chance to win back a previous loss or if they can gamble with previously won money. Another example of...
Κύριος συγγραφέας: | |
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Άλλοι συγγραφείς: | , , |
Μορφή: | Βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Rotterdam
Erasmus Research Institute of Management, Erasmus University Rotterdam
2011.
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Σειρά: | ERIM PhD Series in Research in Management
252 |
Θέματα: | |
Διαθέσιμο Online: | click here to access |