Context effects in valuation, judgment and choice a neuroscientific approach

"It is well known that our choices and judgments depend on the context. For instance, prior experiences can influence subsequent decisions. People tend to make riskier decisions if they have a chance to win back a previous loss or if they can gamble with previously won money. Another example of...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Hytönen, Kaisa (مؤلف)
مؤلفون آخرون: Klucharev, V. (promotor.), Sanfey, A.G (promotor.), Smidts, Ale (promotor.)
التنسيق: كتاب
اللغة:English
منشور في: Rotterdam Erasmus Research Institute of Management, Erasmus University Rotterdam 2011.
سلاسل:ERIM PhD Series in Research in Management 252
الموضوعات:
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