Context effects in valuation, judgment and choice a neuroscientific approach
"It is well known that our choices and judgments depend on the context. For instance, prior experiences can influence subsequent decisions. People tend to make riskier decisions if they have a chance to win back a previous loss or if they can gamble with previously won money. Another example of...
المؤلف الرئيسي: | |
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مؤلفون آخرون: | , , |
التنسيق: | كتاب |
اللغة: | English |
منشور في: |
Rotterdam
Erasmus Research Institute of Management, Erasmus University Rotterdam
2011.
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سلاسل: | ERIM PhD Series in Research in Management
252 |
الموضوعات: | |
الوصول للمادة أونلاين: | click here to access |