Context effects in valuation, judgment and choice a neuroscientific approach
"It is well known that our choices and judgments depend on the context. For instance, prior experiences can influence subsequent decisions. People tend to make riskier decisions if they have a chance to win back a previous loss or if they can gamble with previously won money. Another example of...
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| מחברים אחרים: | , , |
| פורמט: | ספר |
| שפה: | English |
| יצא לאור: |
Rotterdam
Erasmus Research Institute of Management, Erasmus University Rotterdam
2011.
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| סדרה: | ERIM PhD Series in Research in Management
252 |
| נושאים: | |
| גישה מקוונת: | click here to access |