Going phygital a user-centric Balintawak Marketplace through a converged physical and digital shopping environment

Going phygital a user-centric Balintawak Marketplace through a converged physical and digital shopping environment

Public markets have been the go-to shopping places due to their accessibility to the general public. In the Philippines, one of the well-known primary markets is the Balintawak marketplace which serves as an important link in the food supply chain between Metro Manila and other agricultural province...

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Bibliographic Details
Main Author: Mesina, Claudette Anne L. (Author)
Other Authors: Fernandez , Maria Vio Bianca (thesis adviser.), Santos, Selena Balbino (thesis adviser.)
Format: Thesis
Language:English
Subjects:
Markets.
Marketplaces.