Relationship among celebrity facial beauty product endorsers' parasociability, credibility, and the Filipina millennials' willingness to purchase

Relationship among celebrity facial beauty product endorsers' parasociability, credibility, and the Filipina millennials' willingness to purchase

书目详细资料
主要作者: Matienzo, Phelicia A. (Author)
其他作者: De Pano, Jose Carlo G. (adviser.)
格式: Thesis
语言:English
主题:
Actors in advertising industry.
Endorsements in advertising.
在线阅读:Abstract