Relationship among celebrity facial beauty product endorsers' parasociability, credibility, and the Filipina millennials' willingness to purchase

Relationship among celebrity facial beauty product endorsers' parasociability, credibility, and the Filipina millennials' willingness to purchase

Bibliografische gegevens
Hoofdauteur: Matienzo, Phelicia A. (Auteur)
Andere auteurs: De Pano, Jose Carlo G. (adviser.)
Formaat: Thesis
Taal:English
Onderwerpen:
Actors in advertising industry.
Endorsements in advertising.
Online toegang:Abstract