Relationship among celebrity facial beauty product endorsers' parasociability, credibility, and the Filipina millennials' willingness to purchase

Relationship among celebrity facial beauty product endorsers' parasociability, credibility, and the Filipina millennials' willingness to purchase

書目詳細資料
主要作者: Matienzo, Phelicia A. (Author)
其他作者: De Pano, Jose Carlo G. (adviser.)
格式: Thesis
語言:English
主題:
Actors in advertising industry.
Endorsements in advertising.
在線閱讀:Abstract