Relationship among celebrity facial beauty product endorsers' parasociability, credibility, and the Filipina millennials' willingness to purchase

Relationship among celebrity facial beauty product endorsers' parasociability, credibility, and the Filipina millennials' willingness to purchase

Detaylı Bibliyografya
Yazar: Matienzo, Phelicia A. (Yazar)
Diğer Yazarlar: De Pano, Jose Carlo G. (adviser.)
Materyal Türü: Tez
Dil:English
Konular:
Actors in advertising industry.
Endorsements in advertising.
Online Erişim:Abstract