Relationship among celebrity facial beauty product endorsers' parasociability, credibility, and the Filipina millennials' willingness to purchase

Relationship among celebrity facial beauty product endorsers' parasociability, credibility, and the Filipina millennials' willingness to purchase

Detalhes bibliográficos
Autor principal: Matienzo, Phelicia A. (Author)
Outros Autores: De Pano, Jose Carlo G. (adviser.)
Formato: Thesis
Idioma:English
Assuntos:
Actors in advertising industry.
Endorsements in advertising.
Acesso em linha:Abstract