Relationship among celebrity facial beauty product endorsers' parasociability, credibility, and the Filipina millennials' willingness to purchase

Relationship among celebrity facial beauty product endorsers' parasociability, credibility, and the Filipina millennials' willingness to purchase

Dettagli Bibliografici
Autore principale: Matienzo, Phelicia A. (Autore)
Altri autori: De Pano, Jose Carlo G. (adviser.)
Natura: Tesi
Lingua:English
Soggetti:
Actors in advertising industry.
Endorsements in advertising.
Accesso online:Abstract