Relationship among celebrity facial beauty product endorsers' parasociability, credibility, and the Filipina millennials' willingness to purchase

Relationship among celebrity facial beauty product endorsers' parasociability, credibility, and the Filipina millennials' willingness to purchase

Détails bibliographiques
Auteur principal: Matienzo, Phelicia A. (Auteur)
Autres auteurs: De Pano, Jose Carlo G. (adviser.)
Format: Thèse
Langue:English
Sujets:
Actors in advertising industry.
Endorsements in advertising.
Accès en ligne:Abstract