Relationship among celebrity facial beauty product endorsers' parasociability, credibility, and the Filipina millennials' willingness to purchase

Relationship among celebrity facial beauty product endorsers' parasociability, credibility, and the Filipina millennials' willingness to purchase

Bibliografiset tiedot
Päätekijä: Matienzo, Phelicia A. (Tekijä)
Muut tekijät: De Pano, Jose Carlo G. (adviser.)
Aineistotyyppi: Opinnäyte
Kieli:English
Aiheet:
Actors in advertising industry.
Endorsements in advertising.
Linkit:Abstract