Relationship among celebrity facial beauty product endorsers' parasociability, credibility, and the Filipina millennials' willingness to purchase

Relationship among celebrity facial beauty product endorsers' parasociability, credibility, and the Filipina millennials' willingness to purchase

Bibliografiske detaljer
Hovedforfatter: Matienzo, Phelicia A. (Author)
Andre forfattere: De Pano, Jose Carlo G. (adviser.)
Format: Thesis
Sprog:English
Fag:
Actors in advertising industry.
Endorsements in advertising.
Online adgang:Abstract