Relationship among celebrity facial beauty product endorsers' parasociability, credibility, and the Filipina millennials' willingness to purchase

Relationship among celebrity facial beauty product endorsers' parasociability, credibility, and the Filipina millennials' willingness to purchase

Dades bibliogràfiques
Autor principal: Matienzo, Phelicia A. (Autor)
Altres autors: De Pano, Jose Carlo G. (adviser.)
Format: Thesis
Idioma:English
Matèries:
Actors in advertising industry.
Endorsements in advertising.
Accés en línia:Abstract