Relationship among celebrity facial beauty product endorsers' parasociability, credibility, and the Filipina millennials' willingness to purchase

Relationship among celebrity facial beauty product endorsers' parasociability, credibility, and the Filipina millennials' willingness to purchase

Detalles Bibliográficos
Autor Principal: Matienzo, Phelicia A. (Author)
Outros autores: De Pano, Jose Carlo G. (adviser.)
Formato: Thesis
Idioma:English
Subjects:
Actors in advertising industry.
Endorsements in advertising.
Acceso en liña:Abstract