Factors affecting the consumption of ready-to-drink (RTD) yogurt drinks by Filipino college students in Metro Manila
With the persistent increasing demand for yogurt-labeled RTD drinks in the Metro Manila are explored to help in its successful marketing. This study aimed to evaluate the knowledge and perception of Filipino consumers on the contents of yogurt drinks, assess the attitudes and self-efficacy of Filipi...
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Formatua: | Thesis |
Hizkuntza: | English |
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Sarrera elektronikoa: | Available for University of the Philippines Diliman via Digital Archives. Click here to access |