Effectiveness of music video commercial jingles aimed at teenagers in establishing knowledge, attitude and brand recall

Bibliografske podrobnosti
Glavni avtor:	Velasco, Lida Joyce P. (Author)
Drugi avtorji:	de Fiesta, Florinda B. (adviser.)
Format:	Knjiga
Jezik:	English
Teme:	Television commercials > Philippines. Music in advertising > Philippines. Television and youth > Philippines.