Effectiveness of music video commercial jingles aimed at teenagers in establishing knowledge, attitude and brand recall

Detalles Bibliográficos
Autor Principal:	Velasco, Lida Joyce P. (Author)
Outros autores:	de Fiesta, Florinda B. (adviser.)
Formato:	Libro
Idioma:	English
Subjects:	Television commercials > Philippines. Music in advertising > Philippines. Television and youth > Philippines.