Effectiveness of music video commercial jingles aimed at teenagers in establishing knowledge, attitude and brand recall

Xehetasun bibliografikoak
Egile nagusia:	Velasco, Lida Joyce P. (Egilea)
Beste egile batzuk:	de Fiesta, Florinda B. (adviser.)
Formatua:	Liburua
Hizkuntza:	English
Gaiak:	Television commercials > Philippines. Music in advertising > Philippines. Television and youth > Philippines.