Effectiveness of music video commercial jingles aimed at teenagers in establishing knowledge, attitude and brand recall

Dettagli Bibliografici
Autore principale:	Velasco, Lida Joyce P. (Autore)
Altri autori:	de Fiesta, Florinda B. (adviser.)
Natura:	Libro
Lingua:	English
Soggetti:	Television commercials > Philippines. Music in advertising > Philippines. Television and youth > Philippines.