Effectiveness of music video commercial jingles aimed at teenagers in establishing knowledge, attitude and brand recall

Detalhes bibliográficos
Autor principal:	Velasco, Lida Joyce P. (Author)
Outros Autores:	de Fiesta, Florinda B. (adviser.)
Formato:	Thesis
Idioma:	English
Assuntos:	Television commercials > Philippines. Music in advertising > Philippines. Television and youth > Philippines.