Effectiveness of music video commercial jingles aimed at teenagers in establishing knowledge, attitude and brand recall

Bibliographische Detailangaben
1. Verfasser:	Velasco, Lida Joyce P. (VerfasserIn)
Weitere Verfasser:	de Fiesta, Florinda B. (adviser.)
Format:	Buch
Sprache:	English
Schlagworte:	Television commercials > Philippines. Music in advertising > Philippines. Television and youth > Philippines.