Effectiveness of music video commercial jingles aimed at teenagers in establishing knowledge, attitude and brand recall

Effectiveness of music video commercial jingles aimed at teenagers in establishing knowledge, attitude and brand recall

Detalhes bibliográficos
Autor principal: Velasco, Lida Joyce P. (Autor)
Outros Autores: de Fiesta, Florinda B. (adviser.)
Formato: Livro
Idioma:English
Assuntos:
Television commercials > Philippines.
Music in advertising > Philippines.
Television and youth > Philippines.