Effectiveness of music video commercial jingles aimed at teenagers in establishing knowledge, attitude and brand recall

書誌詳細
第一著者:	Velasco, Lida Joyce P. (著者)
その他の著者:	de Fiesta, Florinda B. (adviser.)
フォーマット:	図書
言語:	English
主題:	Television commercials > Philippines. Music in advertising > Philippines. Television and youth > Philippines.