Effectiveness of music video commercial jingles aimed at teenagers in establishing knowledge, attitude and brand recall

Detaylı Bibliyografya
Yazar:	Velasco, Lida Joyce P. (Yazar)
Diğer Yazarlar:	de Fiesta, Florinda B. (adviser.)
Materyal Türü:	Kitap
Dil:	English
Konular:	Television commercials > Philippines. Music in advertising > Philippines. Television and youth > Philippines.