Velasco, L. J. P., & de Fiesta, F. B. Effectiveness of music video commercial jingles aimed at teenagers in establishing knowledge, attitude and brand recall.
Chicago Style (17th ed.) CitationVelasco, Lida Joyce P., and Florinda B. de Fiesta. Effectiveness of Music Video Commercial Jingles Aimed at Teenagers in Establishing Knowledge, Attitude and Brand Recall.
MLA (9th ed.) CitationVelasco, Lida Joyce P., and Florinda B. de Fiesta. Effectiveness of Music Video Commercial Jingles Aimed at Teenagers in Establishing Knowledge, Attitude and Brand Recall.
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