The effect of the integration of the different Jollibee trademark symbols in the Chikiting Patrol program on the children viewers' patronage of Jollibee food products

書誌詳細
第一著者:	Villaflor, Michelle M. (著者)
その他の著者:	Enriquez, Elizabeth L. (adviser.)
フォーマット:	図書
言語:	English
主題:	Children and television > Philippines. Chikiting Patrol (Television program) > Philippines. Branding (Marketing) > Philippines.