The effect of the integration of the different Jollibee trademark symbols in the Chikiting Patrol program on the children viewers' patronage of Jollibee food products

The effect of the integration of the different Jollibee trademark symbols in the Chikiting Patrol program on the children viewers' patronage of Jollibee food products

Bibliografiske detaljer
Hovedforfatter: Villaflor, Michelle M. (Author)
Andre forfattere: Enriquez, Elizabeth L. (adviser.)
Format: Bog
Sprog:English
Fag:
Children and television > Philippines.
Chikiting Patrol (Television program) > Philippines.
Branding (Marketing) > Philippines.