Effects of chatbot integration in customer service on the level of satisfaction among millennial consumers of telecommunication companies in Tacloban City
Chatbot integration in business operations enhances efficiency and cost effectiveness. However, certain drawbacks have led to dissatisfaction. Several studies have assessed consumer perception toward chatbot, but research focused on millennial consumers and the telecommunication sector in Tacloban C...
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| Formato: | Thesis |
| Idioma: | English |