An analysis of the top ten most-recalled TV ads among the different age groups in Quezon City and the relationship between brand recall and brand preference

An analysis of the top ten most-recalled TV ads among the different age groups in Quezon City and the relationship between brand recall and brand preference

Chi tiết về thư mục
Tác giả chính: Yap, Maricar S. (Tác giả)
Tác giả khác: Mateo, Florinda D. F. (adviser.)
Định dạng: Luận văn
Ngôn ngữ:English
Những chủ đề:
Advertising > Television programs > Philippines.
Television advertising > Consumer behavior > Philippines.
Branding (Marketing) > Philippines.