An analysis of the top ten most-recalled TV ads among the different age groups in Quezon City and the relationship between brand recall and brand preference

An analysis of the top ten most-recalled TV ads among the different age groups in Quezon City and the relationship between brand recall and brand preference

Bibliographic Details
Main Author: Yap, Maricar S. (Author)
Other Authors: Mateo, Florinda D. F. (adviser.)
Format: Book
Language:English
Subjects:
Advertising > Television programs > Philippines.
Television advertising > Consumer behavior > Philippines.
Branding (Marketing) > Philippines.