An analysis of the top ten most-recalled TV ads among the different age groups in Quezon City and the relationship between brand recall and brand preference

An analysis of the top ten most-recalled TV ads among the different age groups in Quezon City and the relationship between brand recall and brand preference

Bibliographische Detailangaben
1. Verfasser: Yap, Maricar S. (VerfasserIn)
Weitere Verfasser: Mateo, Florinda D. F. (adviser.)
Format: Abschlussarbeit
Sprache:English
Schlagworte:
Advertising > Television programs > Philippines.
Television advertising > Consumer behavior > Philippines.
Branding (Marketing) > Philippines.