An analysis of the top ten most-recalled TV ads among the different age groups in Quezon City and the relationship between brand recall and brand preference

Библиографические подробности
Главный автор:	Yap, Maricar S. (Автор)
Другие авторы:	Mateo, Florinda D. F. (adviser.)
Формат:	Диссертация
Язык:	English
Предметы:	Advertising > Television programs > Philippines. Television advertising > Consumer behavior > Philippines. Branding (Marketing) > Philippines.