An analysis of the top ten most-recalled TV ads among the different age groups in Quezon City and the relationship between brand recall and brand preference

Dettagli Bibliografici
Autore principale:	Yap, Maricar S. (Autore)
Altri autori:	Mateo, Florinda D. F. (adviser.)
Natura:	Tesi
Lingua:	English
Soggetti:	Advertising > Television programs > Philippines. Television advertising > Consumer behavior > Philippines. Branding (Marketing) > Philippines.