An analysis of the top ten most-recalled TV ads among the different age groups in Quezon City and the relationship between brand recall and brand preference

書目詳細資料
主要作者:	Yap, Maricar S. (Author)
其他作者:	Mateo, Florinda D. F. (adviser.)
格式:	Thesis
語言:	English
主題:	Advertising > Television programs > Philippines. Television advertising > Consumer behavior > Philippines. Branding (Marketing) > Philippines.