Experiential marketing consumer behaviour, customer experience and the 7Es

Xehetasun bibliografikoak
Egile nagusia:	Batat, Wided (Egilea)
Formatua:	Liburua
Hizkuntza:	English
Argitaratua:	London, New York Routledge 2019.
Gaiak:	Consumer behavior. Customer relations. Marketing. Relationship marketing.