Experiential marketing consumer behaviour, customer experience and the 7Es

Manylion Llyfryddiaeth
Prif Awdur:	Batat, Wided (Awdur)
Fformat:	Llyfr
Iaith:	English
Cyhoeddwyd:	London, New York Routledge 2019.
Pynciau:	Consumer behavior. Customer relations. Marketing. Relationship marketing.