Experiential marketing consumer behaviour, customer experience and the 7Es

Experiential marketing consumer behaviour, customer experience and the 7Es

Bibliographische Detailangaben
1. Verfasser: Batat, Wided (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: London, New York Routledge 2019.
Schlagworte:
Consumer behavior.
Customer relations.
Marketing.
Relationship marketing.