Experiential marketing consumer behaviour, customer experience and the 7Es

Sonraí bibleagrafaíochta
Príomhchruthaitheoir:	Batat, Wided (Údar)
Formáid:	LEABHAR
Teanga:	English
Foilsithe / Cruthaithe:	London, New York Routledge 2019.
Ábhair:	Consumer behavior. Customer relations. Marketing. Relationship marketing.