Experiential marketing consumer behaviour, customer experience and the 7Es

Experiential marketing consumer behaviour, customer experience and the 7Es

Dettagli Bibliografici
Autore principale: Batat, Wided (Autore)
Natura: Libro
Lingua:English
Pubblicazione: London, New York Routledge 2019.
Soggetti:
Consumer behavior.
Customer relations.
Marketing.
Relationship marketing.