Managing public relations business principles and tools for strategic communication

Managing Public Relations, 2e introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR. The book's unique approach places the PR function within the...

Szczegółowa specyfikacja

Opis bibliograficzny
1. autor: Smudde, Peter M. (Autor)
Format: Książka
Język:English
Wydane: London, New York, NY Routledge 2023
Wydanie:Second edition.
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