Managing public relations business principles and tools for strategic communication
Managing Public Relations, 2e introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR. The book's unique approach places the PR function within the...
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| Format: | Livre |
| Langue: | English |
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London, New York, NY
Routledge
2023
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| Édition: | Second edition. |
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