Managing public relations business principles and tools for strategic communication
Managing Public Relations, 2e introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR. The book's unique approach places the PR function within the...
| Autor principal: | |
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| Format: | Llibre |
| Idioma: | English |
| Publicat: |
London, New York, NY
Routledge
2023
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| Edició: | Second edition. |
| Matèries: |