Green preference, green investment

Based on Alibaba’s renowned “green” initiative, the Ant Forest program, we develop a novel measure to reveal an individual investor’s nonpecuniary green preference and link it to an individual’s investment actions. We present compelling evidence that supports nonfinancial incentives for investing in...

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Auteurs principaux:	Gao, Zhenyu (Auteur), Luo, Yan (Auteur), Tian, Shu (Auteur), Yang, Hao (Auteur)
Format:	Electronic Resource
Langue:	English
Collection:	ADB Economics Working Paper Series No. 722
Sujets:	Economics. Finance sector development. Financial markets and institutions.
Accès en ligne:	Click here to access