Green preference, green investment

Based on Alibaba’s renowned “green” initiative, the Ant Forest program, we develop a novel measure to reveal an individual investor’s nonpecuniary green preference and link it to an individual’s investment actions. We present compelling evidence that supports nonfinancial incentives for investing in...

Descripción completa

Detalles Bibliográficos

Autores principales:	Gao, Zhenyu (Autor), Luo, Yan (Autor), Tian, Shu (Autor), Yang, Hao (Autor)
Formato:	Electronic Resource
Lenguaje:	English
Colección:	ADB Economics Working Paper Series No. 722
Materias:	Economics. Finance sector development. Financial markets and institutions.
Acceso en línea:	Click here to access