Green preference, green investment

Based on Alibaba’s renowned “green” initiative, the Ant Forest program, we develop a novel measure to reveal an individual investor’s nonpecuniary green preference and link it to an individual’s investment actions. We present compelling evidence that supports nonfinancial incentives for investing in...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Gao, Zhenyu (VerfasserIn), Luo, Yan (VerfasserIn), Tian, Shu (VerfasserIn), Yang, Hao (VerfasserIn)
Format:	Electronic Resource
Sprache:	English
Schriftenreihe:	ADB Economics Working Paper Series No. 722
Schlagworte:	Economics. Finance sector development. Financial markets and institutions.
Online Zugang:	Click here to access