Services marketing people, technology, strategy

Services marketing people, technology, strategy

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Dades bibliogràfiques
Autors principals: Lovelock, Christopher H. (Autor), Wirtz, Jochen (Autor)
Format: Llibre
Idioma:English
Publicat: New Jersey World Scientific [2022]
Edició:Ninth Edition.
Matèries:
Marketing > Management.
Professions > Marketing.
Service industries > Marketing.
Customer services > Marketing.