Customer relationship management a global approach

Customer Relationship Management: A Global Approach provides a uniquely global, holistic, strategic and tactical grounding in managing customer and other stakeholder experiences and relationships across the value chain, cultures and countries. Reflecting the global structures of companies operating...

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Autor principal: Chakravorti, Samit (Autor)
Format: Llibre
Idioma:English
Publicat: Los Angeles SAGE [2023]
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