Customer relationship management a global approach

Customer Relationship Management: A Global Approach provides a uniquely global, holistic, strategic and tactical grounding in managing customer and other stakeholder experiences and relationships across the value chain, cultures and countries. Reflecting the global structures of companies operating...

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Chi tiết về thư mục

Tác giả chính:	Chakravorti, Samit (Tác giả)
Định dạng:	Sách
Ngôn ngữ:	English
Được phát hành:	Los Angeles SAGE [2023]
Những chủ đề:	Intercultural communication. Customer relations > Management.