Customer relationship management a global approach

Customer Relationship Management: A Global Approach provides a uniquely global, holistic, strategic and tactical grounding in managing customer and other stakeholder experiences and relationships across the value chain, cultures and countries. Reflecting the global structures of companies operating...

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Chakravorti, Samit (Tekijä)
Aineistotyyppi: Kirja
Kieli:English
Julkaistu: Los Angeles SAGE [2023]
Aiheet: