Clothing quality evaluation and decision making in online shopping between selected fashion-conscious and less fashion-conscious consumers
The lack of sensorial experience has been one of the catalysts of inaccurate evaluation of clothing items during online shopping. Product information, such as sizing and fabric quality which are significant considerations in a consumer’s decision making process, impede the purchase decision. In thes...
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| 格式: | Thesis |
| 語言: | English |
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Quezon City
College of Home Economics, University of the Philippines Diliman
[2023]
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| 在線閱讀: | Available for University of the Philippines Diliman via Digital Archives. Click here to access |