Clothing quality evaluation and decision making in online shopping between selected fashion-conscious and less fashion-conscious consumers

The lack of sensorial experience has been one of the catalysts of inaccurate evaluation of clothing items during online shopping. Product information, such as sizing and fabric quality which are significant considerations in a consumer’s decision making process, impede the purchase decision. In thes...

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Библиографические подробности

Главный автор:	Gonzales, Adrienne Marie P. (Автор)
Другие авторы:	Bantang, Joanne R., Ph.D (thesis adviser.)
Формат:	Диссертация
Язык:	English
Опубликовано:	Quezon City College of Home Economics, University of the Philippines Diliman [2023]
Предметы:	Clothing and dress > Philippines. Consumer education > Philippines. Teleshopping > Philippines. Decision making > Philippines.
Online-ссылка:	Available for University of the Philippines Diliman via Digital Archives. Click here to access