Clothing quality evaluation and decision making in online shopping between selected fashion-conscious and less fashion-conscious consumers
The lack of sensorial experience has been one of the catalysts of inaccurate evaluation of clothing items during online shopping. Product information, such as sizing and fabric quality which are significant considerations in a consumer’s decision making process, impede the purchase decision. In thes...
Main Author: | |
---|---|
Other Authors: | |
Resource Type: | Thesis |
Language: | English |
Published: |
Quezon City
College of Home Economics, University of the Philippines Diliman
[2023]
|
Subjects: | |
Online Access: | Available for University of the Philippines Diliman via Digital Archives. Click here to access |
Internet
Available for University of the Philippines Diliman via Digital Archives. Click here to accessCollege of Home Economics (UP Diliman)
Accession # | Call # | Volume/Part# | Copy # | Collection | Circulation Type | Circulation Status |
---|---|---|---|---|---|---|
HE-3430T | LG 993.5 2023 H65 / G66 | THESES COLLECTION | Room-use Only | On-Shelf |