Clothing quality evaluation and decision making in online shopping between selected fashion-conscious and less fashion-conscious consumers

The lack of sensorial experience has been one of the catalysts of inaccurate evaluation of clothing items during online shopping. Product information, such as sizing and fabric quality which are significant considerations in a consumer’s decision making process, impede the purchase decision. In thes...

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Dades bibliogràfiques

Autor principal:	Gonzales, Adrienne Marie P. (Autor)
Altres autors:	Bantang, Joanne R., Ph.D (thesis adviser.)
Format:	Thesis
Idioma:	English
Publicat:	Quezon City College of Home Economics, University of the Philippines Diliman [2023]
Matèries:	Clothing and dress > Philippines. Consumer education > Philippines. Teleshopping > Philippines. Decision making > Philippines.
Accés en línia:	Available for University of the Philippines Diliman via Digital Archives. Click here to access