Positioning the battle for your mind

The concept that sparked a revolution in advertising is the principle that can revolutionize your life. With it, you can beat the competition and win the battle for recognition in an overcrowded, media-blitzed marketplace. You can position anything: product, politician, country, company, career. Thi...

全面介紹

書目詳細資料
Main Authors: Ries, Al (Author), Trout, Jack (Author)
格式: 圖書
語言:English
出版: New York, N.Y. Warner Book, Inc. ©1986
版:Warner books edition.
主題: