Positioning the battle for your mind

The concept that sparked a revolution in advertising is the principle that can revolutionize your life. With it, you can beat the competition and win the battle for recognition in an overcrowded, media-blitzed marketplace. You can position anything: product, politician, country, company, career. Thi...

Szczegółowa specyfikacja

Opis bibliograficzny
Główni autorzy: Ries, Al (Autor), Trout, Jack (Autor)
Format: Książka
Język:English
Wydane: New York, N.Y. Warner Book, Inc. ©1986
Wydanie:Warner books edition.
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