Positioning the battle for your mind
The concept that sparked a revolution in advertising is the principle that can revolutionize your life. With it, you can beat the competition and win the battle for recognition in an overcrowded, media-blitzed marketplace. You can position anything: product, politician, country, company, career. Thi...
| Autori principali: | , |
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| Natura: | Libro |
| Lingua: | English |
| Pubblicazione: |
New York, N.Y.
Warner Book, Inc.
©1986
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| Edizione: | Warner books edition. |
| Soggetti: |