Positioning the battle for your mind

The concept that sparked a revolution in advertising is the principle that can revolutionize your life. With it, you can beat the competition and win the battle for recognition in an overcrowded, media-blitzed marketplace. You can position anything: product, politician, country, company, career. Thi...

Täydet tiedot

Bibliografiset tiedot
Päätekijät: Ries, Al (Tekijä), Trout, Jack (Tekijä)
Aineistotyyppi: Kirja
Kieli:English
Julkaistu: New York, N.Y. Warner Book, Inc. ©1986
Painos:Warner books edition.
Aiheet: