Positioning the battle for your mind
The concept that sparked a revolution in advertising is the principle that can revolutionize your life. With it, you can beat the competition and win the battle for recognition in an overcrowded, media-blitzed marketplace. You can position anything: product, politician, country, company, career. Thi...
| Autores principales: | , |
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| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
New York, N.Y.
Warner Book, Inc.
©1986
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| Edición: | Warner books edition. |
| Materias: |